“I do not think that means what you think it means”: Finovate 2010, day 1
While taking copious, perhaps excessive, notes on each presenter at the Finovate Fall 2010 conference today I noticed a trend.
A trend that, frankly, I found somewhat disturbing.
Between the time I started counting (mid-point of the first of twenty-eight, rapid-fire 7 minute demos) and the end of the demonstrations there was a word that was repeated…perhaps to excess.
That word is “Platform”.
I, freely, acknowledge bias. I am, after all, a Platform Evangelist.
In the 57 uses of the word “Platform” only a handful (perhaps two handfuls) would I deem as appropriate.
The term has implications.
Business model implications.
Without ranting to excess, let me postulate the following:
If you use the term “Platform”, and you don’t provide an API, it is time to consider why you chose the term for your marketing copy.
October 4, 2010